Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

Most blogs are primarily textual providing commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.

*Above blog explanation was taken from Wikipedia.com.

Blogging pairs well with many social media platforms.  When done right, this offers multiple benefits of Search Engine Optimization (SEO).  What is SEO?

A business should blog whenever they have anything of value to say to their readers. Example…a nutritionist can blog about healthy eating habits, a new recipe they discovered, facts or fads about dieting, ways to cope with weight gain, etc.

The more valuable information that you offer your readers the better you are positioning yourself as the expert in your industry. This will position you above your competition. Generating more traffic to your site, ultimately more sales!